Viola is a premium cannabis brand that offers a wide range of products, from dried flowers to concentrates and edibles. The brand prides itself on its commitment to quality, sustainability, and a unique experience for its customers. To help Viola stand out in a crowded market and establish a strong brand identity, our team was hired to provide branding and art direction services.
Our branding strategy focused on highlighting Viola's commitment to quality and the unique experiences its products offer. We used bold, vibrant colors and bold typography to create a modern and eye-catching visual identity that would appeal to its target audience. The brand's logo was designed to be simple, memorable and easily recognizable, featuring the brand name in a stylized font with a symbol representing the flower of the cannabis plant.
Overall, our branding and art direction services helped Viola establish a strong and recognizable brand identity, that effectively communicated the brand's values and set it apart from its competitors. This, in turn, helped the brand to build a loyal customer base and drive sales growth.
